YUM! are one of the world’s largest franchisors, and around 76% of the c13,000 Pizza Huts around the world are franchise owned. It believes in focusing on its comparative strengths in marketing and product development, and complementing these strengths with the expertise of its franchise partners in the areas of customer service and restaurant operations. This combined expertise of YUM! and franchisee ownership is the key driver in achieving global growth.
In comparison Pizza Hut in the UK was a relatively late entrant to the world of franchising - we opened our first franchised Home Delivery stores in early 2001. Our franchised delivery estate now, however, consists of almost 170 units and over half of our total estate so the journey has been an exciting one!
Franchising on such a massive worldwide scale gives YUM! a wealth of experience to share. It’s this experience that Pizza Hut will use in a UK pizza & pasta market that’s expected to rise to over £850 million by 2012. And it’s this very market where Pizza Hut still has fantastic opportunities for growth.